Makes me curious about how they did it with iOS6 with Twitter/Facebook if there will be a special kind of app that can be called "service" or if Apple will hold it close to the vest only being directly integrated in iOS so 3rd parties like Dropbox, Google+, etc... can't add similar deep integrated features in the os.
http://9to5mac.com/2013/05/21/flickr-vimeo-integration-likel...
I'm curious to see to which extent it will be.