So ... you're saying that Musk has disrupted disruption by turning the model on its head?
He took long-established product. And sold a _less_ capable, _more_ expensive version (the Roadster). And used that to sell a _slightly_ more expensive, but _more_ capable product (Model S). Aiming eventually for a comparably priced product with far better capabilities, but at mass-market marque.
That's actually somewhat like the Apple model, so it's not completely novel. But we're not used to thinking of cars as high-tech products (or at least haven't been for a century or so).
He took long-established product. And sold a _less_ capable, _more_ expensive version (the Roadster). And used that to sell a _slightly_ more expensive, but _more_ capable product (Model S). Aiming eventually for a comparably priced product with far better capabilities, but at mass-market marque.
That's actually somewhat like the Apple model, so it's not completely novel. But we're not used to thinking of cars as high-tech products (or at least haven't been for a century or so).