Some guys with an app paid for all food orders during a 4 hour block (10pm-2am) at a popular foodtruck at SXSW. All you had to do to get a free ~$7 burrito (some people got a bunch of stuff) was to download their app and create a photo album.
While this boosted downloads during that time period I have not looked at the app (I don't even remember what it was called) since. It would have been more memorable if they had discussed the app with me for the free burrito.
Exactly. Sating my apetite for a burrito at 1:50am will make me happy but there are better ways of generating more interest and in a way that people will remember for less money.
While this boosted downloads during that time period I have not looked at the app (I don't even remember what it was called) since. It would have been more memorable if they had discussed the app with me for the free burrito.