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This just shows that "hackathon" is becoming more popularized.

Today, everything is a "hackathon" which is rather annoying, IMO. In the past year or so, we've seen legal hackathons [1], marketing hackathons [2] and more.

Now, more and more corporations are starting to get into the hackathon game - eg. Campbell's disaster a few months back [3].

With popularity comes consequence, but perhaps the "spirit" of a hackathon is what matters: getting people to GTFO of their element, come together and create something in a short period of time.

[1] http://www.huffingtonpost.com/2012/04/17/legal-hackathon-law...

[2] http://atdc.org/2012/07/atlanta-hosts-worlds-first-marketing...

[3] https://news.ycombinator.com/item?id=5086013




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