Ahh…I don't run the business. In fact, I'm a pretty recent hire.
From where I sit, it's clearly a different beast from where I've worked before (BigCo and a YC startup). We're probably not going to get rich or have a million-user product, but I wasn't ever chasing that anyways.
EDIT: I see, but I guess I'm not that much HNer to agree with you. Anyway, I got quite interesting answers (including yours).