I like Help Scout, but I hope they are getting more than ten deals! I also am not a fan of bending over for customers with features as that leads to bad code, badly implemented features, and isn't scalable. If customers aren't liking your roadmap, or vision, sure, think of something else, but don't get into the trap of building new features to get or keep individual customers. I don't think growth is a bad thing in the case you describe, the lack of it is just something to overcome.
Yes we are getting more than 10 deals. That was a couple years ago. :-)
We've been very judicious about product decisions regarding customers, that's not really the kind of bending I'm referring to. It's more about the effort involved to get them to your site, onboarded, excited and pulling out their wallet.