>First, the decline in sales in the sugary soft drink industry is only remotely connected to their social media advertising. It is a widely reported phenomena that is usually attributed to a more health-conscious society and a widening array of beverage choices.
Pepsi is falling way faster than the other major players though. Last year, Dr Pepper was down 0.5% , Coke down 1%, Pepsi down 2.5%. Pepsi's share fell 0.4. This has been the (general) trend ever since they started pulling dollars from TV and began spending big on viral marketing, social media, giveaways and rebranding in 2008
Pepsi is falling way faster than the other major players though. Last year, Dr Pepper was down 0.5% , Coke down 1%, Pepsi down 2.5%. Pepsi's share fell 0.4. This has been the (general) trend ever since they started pulling dollars from TV and began spending big on viral marketing, social media, giveaways and rebranding in 2008
http://www.beverage-digest.com/pdf/top-10_2013.pdf
http://www.beverage-digest.com/pdf/top-10_2012.pdf
http://www.beverage-digest.com/pdf/top-10_2011.pdf
http://www.beverage-digest.com/pdf/top-10_2010.pdf
http://www.beverage-digest.com/pdf/top-10_2009.pdf