Heh. Yaw, I woulda stopped at one mea culpa in their shoes-- instead, they did 5 or so (2 blog posts, 3 comments, and a live webcast).

I think they are probably just so eager to eat their own dogfood (open, transparent conversation) that they just can't stop.

The PR reaction is a different (and really interesting) conversation. Someone oughta write a blog post about it... ;-)