Their service might affect your site even if you're not interested in it in the slightest (you sort of give the impression that you'd become frustrated with them prior to Jason's letter), whereas it's very easy to change bakeries with no second thoughts or problems, so the two are not equivalent.

They aren't equivalent, but are similar. I was offended by their business model (pay to get your competitors ads off your support page - wtf) and would never use them for that very reason.

I must admit it's a pretty impressive model regardless. It's like something Mr Burns would come up with :)