Quite timely article as we're also looking to streamline the sales process, but in a slightly different context:

we're still in customer validation stage (that is, we're not sure of our business model yet) and we need to convert feedback from multiple silos (kissmetrics usage of the app, wufoo survey results, welcome and end calls tracked in an excel spreadsheet) into actionable insight so we can continue to build the product.

I'm actually researching this area (customer feedback in early stage companies and the build-measure-learn cycle) at the moment, so if this pain sounds real to you, feel free to contact me (contact details in profile).

You have very nice artwork on your both sites.

It really is beautiful, who did it?

http://dribbble.com/annafratczak on monterail.com and http://dribbble.com/waldek on codetunes.com

Thank you!