Just got the opinion of a real live 21 year old woman on this topic. She uses Facebook on a daily basis and is tech savvy enough to use Gmail filters intelligently and download torrents.
Here is the rundown of what she said:
-Doesn't read online news/blogs
-Clicked 5 or so Facebook adds lifetime
-Watches a copious amount of online TV (Hulu etc.)
-When looking for new services online she googles what she is looking for (budget manager, etc.)
If I was going to go about a marketing plan based just on this anecdotal evidence I'd say SEO is quite important, and perhaps getting some adds during online videos (how expensive is this?) would be good because she seemed very adverse to clicking on anything she didn't go looking for in the first place.
Here is the rundown of what she said: -Doesn't read online news/blogs -Clicked 5 or so Facebook adds lifetime -Watches a copious amount of online TV (Hulu etc.) -When looking for new services online she googles what she is looking for (budget manager, etc.)
If I was going to go about a marketing plan based just on this anecdotal evidence I'd say SEO is quite important, and perhaps getting some adds during online videos (how expensive is this?) would be good because she seemed very adverse to clicking on anything she didn't go looking for in the first place.