It's probably easy to say that if you're not one of those directly affected by this nightmarish system. Maybe you should read the article and see if you can sympathise with some of those who were. With a system so grossly broken and unfair, it seems to me there is plenty to complain about indeed.
I'd say building a business that improves these issues is close to the best we can do to help those directly affected by the system.
I can imagine an app that would help the uninsured to survive a hospital without going bankrupt could do quite well. You would have a very clear distribution channel (hospitals and word-of-mouth while at the hospital) and a strong need with a quantifiable upside.
You could probably make an app that's just an e-book that's already worth $20, let alone when you add things like a TrueCar.com for hospital charges.
> I'd say building a business that improves these issues
Business is the issue. Money is not the correct incentive to solve every problem; healthcare needs to be treated as a public good, not as a business opportunity.
We can stop contributing to the problem by trying to make a buck off people's misery, and stop voting for those opposed to doing healthcare as a public service.