Maybe, but where the idealism gone? Both on HN, in tech circles, and, yes, at Google, there was some healthy dose of idealism. You know, this thing that make people do thing for something else than money, for the better good of humanity for example.
Idealism (and anger) brought us Linux, Vim, the Web, etc.
And it is killing me to see Google follow the normal evolution of mammoth corps, doing all for the brand idol, trying to launch a vast fishnet and catch as much fish as they can to feed the idol.
Brands are not bad per se. In the old times, a good label for wine was just the name of a family who knew how to craft wine, and same for clocks, cars, and on. The brand was a simple hook to hang a carefully pampered reputation vis-a-vis your clients. The core was craftmanship.
Now the reputation has become an end by itself, and one spend more time or money building a "reputation" than crafting and selling useful (or useless) tools. And the more reputation you have the more you need, just like power.
Your old impression of google was a result of branding. Google has been heavily reliant on branding from the very beginning. Being nerdy, "don't be evil," even being anti-marketing are all very conscious branding strategies, emphasized over and over again in PR contexts especially. Maybe they were also believed in as ideas within the company, but that's beside the point. They're just changing brand strategy, not suddenly discovering branding.
Not sure about that. Google is actually pretty bad at PR with idiots like Vic Gundotra and Andy Rubin alienating users left and right. Eric 'creepy' Schmidt wasn't much better and said many stupid things while he was CEO.
What do you mean by Vic Gundotra and Andy Rubin are alienating users? This is the first I'm hearing about it, do you mind elaborating or at least providing a source?
Vic's "Real Names" (TM) policy was bad enough, despite the massive internal feedback he received asking for pseudonymous support.
Andy has embarrassed himself several times by restricting access to the Android code while, at the same time, claiming that Android was open. Granted most users don't care about the source code but it's a punch in the face for all the OSS enthusiasts who believed in Android's open model.
And Android still developed behind closed doors for no good reason. Not only that but the team is siloed from other parts of Google, like some sort of exclusive club.
>Maybe, but where the idealism gone? Both on HN, in tech circles, and, yes, at Google, there was some healthy dose of idealism. You know, this thing that make people do thing for something else than money, for the better good of humanity for example.
The people who brought Linux, Vim etc.. had a different motive from the outset. A public company spending millions, if not billions, on a project needs to see return on that investment. I'm not saying that the people involved were not doing it for the sake of improving technology for humanity, and they certainly have, but when you're accountable to shareholders profits often take higher priority.
It's a truism that a company will try to make more money. I often find people in comments lecturing this basic in a way that feels a bit repetitive and sometimes condescending. It's not your comment, but it adds up so finally I took to replying.
Too often in these kinds of threads people start with something like "Google should have..." or Apple should..." and arguing from the position of those companies. People play armchair manager and identify fully with a multi billion dollar corporation.
I don't mind studying a business case for education, but I can't cheer on every silly action that a company ends up doing, intentionally or not.
The accountability to shareholders also seems a little like a strawman at times. With regards to Android, a few years ago you could have convincingly argued different product/marketing strategies.
Denying every single "good" action in our professional lifes because it could cheat a shareholder somewhere ... that would definitively be a strawman.
That's a fair comment but stating what makes sense from a business perspective isn't the same as saying you support the actions. Far from it, but when you discuss the actions of companies, you have to see it from their point of view. That doesn't mean you agree with that they're doing but it helps explain the reasoning and rationale behind it.
What's right for consumers may not be, and often isn't, right for the business so it's not a case of "right" or "wrong" (because that can vary depending on who's point of view you're looking from) but a case of explaining why the strategy was taken.
>Denying every single "good" action in our professional lifes because it could cheat a shareholder somewhere ... that would definitively be a strawman.
No one said every single good action can be denied and, in fact, I explicitly said that I don't believe the people involved didn't have good intentions. However, if there was a choice to be made between increasing profits or "being good", a public company would often choose the profit route.
I understand what you mean regarding the accountability to the shareholders but I think it's used more as a euphemism to say that they are required to make a profit. They're more than welcome to have a philanthropic branch to their company but if you're investing millions of investor funds without financial gain, questions will be asked; that's the reality.
>>>In the old times, a good label for wine was just the name of a family who knew how to craft wine, and same for clocks, cars, and on. The brand was a simple hook to hang a carefully pampered reputation vis-a-vis your clients. The core was craftmanship.
Completely agree on this point. The over commercialism of brands has killed the idea of good craftsmanship. Add in our "throw-away" society and it looks bleak for people who just attempt to build something that lasts.
If there is one thing which depresses me most on a daily basis, this is it.
Maybe, but where the idealism gone? Both on HN, in tech circles, and, yes, at Google, there was some healthy dose of idealism. You know, this thing that make people do thing for something else than money, for the better good of humanity for example.
Idealism (and anger) brought us Linux, Vim, the Web, etc.
And it is killing me to see Google follow the normal evolution of mammoth corps, doing all for the brand idol, trying to launch a vast fishnet and catch as much fish as they can to feed the idol.
Brands are not bad per se. In the old times, a good label for wine was just the name of a family who knew how to craft wine, and same for clocks, cars, and on. The brand was a simple hook to hang a carefully pampered reputation vis-a-vis your clients. The core was craftmanship.
Now the reputation has become an end by itself, and one spend more time or money building a "reputation" than crafting and selling useful (or useless) tools. And the more reputation you have the more you need, just like power.