They seem to be talking about active users, that use the app regularly while you...

anonymouz on Feb 17, 2013 | parent | context | favorite | on: Are We Suffering From Mobile App Burnout?

They seem to be talking about active users, that use the app regularly while you seem to be talking about downloads.

Note in particular the quote just following the paragraph you are referring to: "For the typical app, less than half the people who download it use it more than once, said Guy Rosen, the chief executive of Onavo."

rubyrescue on Feb 17, 2013 [–]

interesting. that would reduce it to probably 3 though... still a shocking stat but more likely.