Personally, I don't think "rakuten" is any wierder than Toyota or Nissan.
Perhaps, but it's worth noting that Toyota and Nissan took something like 20-30 years of persistence to gain respect and success in the American marketplace.
what is "buy"?
noun a bargain: The couch was a real buy.
I think "buy.com" wasn't a particularly good name, but even without ever having any dealings with buy.com, I could guess that it was a discounter of some sort.
It's doubtful I'll remember the name "Rakuten" or the way its spelled.
Toyota and Nissan took so long because of anti-Japanese racism left over from the war, shortly followed by anti-Japanese racism over American insecurity about Japan's growing economic power. Since that stopped being a thing, there's been zero resistance to East Asian brands.
I strongly disagree. Rakuten is foreign and strange to most customers, while Buy's commonality as a term brings with it a sense of trust and familiarity.
>Perhaps, but it's worth noting that Toyota and Nissan took something like 20-30 years of persistence to gain respect and success in the American marketplace.
I had a great uncle who used to get drunk rant about how (this is probably in the early 60s) "Teeyota" was the way of the future. Everybody laughed.
Perhaps, but it's worth noting that Toyota and Nissan took something like 20-30 years of persistence to gain respect and success in the American marketplace.
what is "buy"?
noun a bargain: The couch was a real buy.
I think "buy.com" wasn't a particularly good name, but even without ever having any dealings with buy.com, I could guess that it was a discounter of some sort.
It's doubtful I'll remember the name "Rakuten" or the way its spelled.