The size of the strawman here is gargantuan. It is threatening to topple over all and destroy us all in an explosion of hay and burlap.
Google's architecture is not the same as a startups architecture. Just because there are a 1000 startups using 50 different database technologies means every startup uses them. Every startup developer is not blindly chasing every fad or new idea that exists. Basically the article is failing to see that the forest is made out of individual trees.
Premature optimization exists across any axis you can define, but when you need a service-oriented architecture you really fucking need it or your site is down, period.
Google's architecture is not the same as a startups architecture. Just because there are a 1000 startups using 50 different database technologies means every startup uses them. Every startup developer is not blindly chasing every fad or new idea that exists. Basically the article is failing to see that the forest is made out of individual trees.
Premature optimization exists across any axis you can define, but when you need a service-oriented architecture you really fucking need it or your site is down, period.