For better or worse, disk manufacturers have been using base 10 megabytes and gigabytes for a couple of decades now. Sure, that switch was marketing driven, but criticizing Apple for eventually switching to the same nomenclature universally used by the storage industry qualifies as a "rant" in my book.

If Apple started doing that for RAM, which is still universally quantified using base 2 gigabytes, now that would be rant-worthy.