From the blog post: *without ever needing to go to the command line*. So I think...

brown9-2 on Feb 7, 2013 | parent | context | favorite | on: Syncing and merging come to Bitbucket

From the blog post: without ever needing to go to the command line. So I think their goal is to make things even easier for users that have trouble (or don't like) the command line.