They make it a publicity point when their ads are banned. It creates an aura of forbidden fruit. And by god do people love to feel sanctimonious about their consumer choices as political speech.
The genius move to me is the fact that after 100 years of marketing by PepsiCo and Coca-Cola to create a multi billion dollar global market, here comes these guys that just piggy back on all that to sell the same sugar water but delivered in in shiny metal/plastics proprietary gadgets.
John Sculley should have jumped on board with these guys instead.
Yes, but for less than the cost of the SodaStream, not even counting the adapter to attach it to arbitrary tanks, you can build your own DIY setup [1] (which involves screwing some parts together) which you can attach a standard tank to and which you can adjust the pressure on.
The genius move to me is the fact that after 100 years of marketing by PepsiCo and Coca-Cola to create a multi billion dollar global market, here comes these guys that just piggy back on all that to sell the same sugar water but delivered in in shiny metal/plastics proprietary gadgets.
John Sculley should have jumped on board with these guys instead.