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When I buy coffee when I'm out and about, it's because (1) I'm tired and I want to sit down and be perked up a little, (2) I'm thirsty and (3) I don't have the option to go home and have much better coffee in comfort.

In other words, coffee from somewhere like Starbucks is a pricey respite from pain, albeit only a little less painful.

For applications at the 5 USD price point, I'm simply not feeling the pain.




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