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How much Google takes is not confidential, you can compute it from their SEC filings. Would you believe that they take 70% of the advertiser's money, and give back 30% to the site owner?



On average you are correct

For an individual click it varies.

http://www.mydigitallife.info/2006/10/21/google-adsense-givi...


Well those figures are the opposite of gp's. Google passes on between 75 and 79% to publishers.




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