For me, it doesn't work because all the ad is saying is, "Hey, wait for me! I'm better now! I'm just as good as those other guys!"
It doesn't hilight anything that IE does better than the other browsers. Instead, it's saying, "I'm a relic of the past, when I was the only thing available for lots of people. Remember that? Weren't those good times? We should go back to those times."
And, part of the problem with crapping on previous versions of your own product is that it sort of raises the question, will we be doing the same thing again 10 years from now? Will Microsoft still be trying to win people back by joking about how awful IE 10 was, how it didn't bring any major advancements, how it just caught up to where the other browsers were?
And and, let's not forget those remarkably stupid ads for IE run the last time 'round, where Microsoft decided that its best strategy for convincing people to switch back to IE was because it was a bunch of nerds that were pushing the other products and all the nerds were wrong. And nerdy. How's that for a little bit of nostalgia?
It doesn't hilight anything that IE does better than the other browsers. Instead, it's saying, "I'm a relic of the past, when I was the only thing available for lots of people. Remember that? Weren't those good times? We should go back to those times."
And, part of the problem with crapping on previous versions of your own product is that it sort of raises the question, will we be doing the same thing again 10 years from now? Will Microsoft still be trying to win people back by joking about how awful IE 10 was, how it didn't bring any major advancements, how it just caught up to where the other browsers were?
And and, let's not forget those remarkably stupid ads for IE run the last time 'round, where Microsoft decided that its best strategy for convincing people to switch back to IE was because it was a bunch of nerds that were pushing the other products and all the nerds were wrong. And nerdy. How's that for a little bit of nostalgia?