I'd suggest making them links to LinkedIn profiles of your friends. You know, the ones whose resumés make you look good by comparison ;). Even if you don't get hired, maybe you'll do one of them a favor.
Personally, I think he should add some one-star reviews -- nothing so serious as an ex-girlfriend please, but something perhaps from a drive-by troll, or someone who's clearly mixing him up with a completely different product, or someone who took a dislike because of something completely innocuous.
