> but I don't think it's going to be a success apart from creating a lot of social noise at the beginning.
Isn't the biggest problem with resumes getting them noticed and making them stand out? If so, he's probably going to get way more eyeballs on this than your standard cv.
This idea has limits. Dumping glitter on your resume printed on pink paper and doing it in Comic Sans makes it stand out, but it is also obnoxious and gets in the way.
As a custom made resume when seeking work related to online stores, this would likely be a very successful method to stand out. Compared to all the generic resumes, a tailor made one tend to stand out as to say "I really want this job, and I understand what your company is about".
Isn't the biggest problem with resumes getting them noticed and making them stand out? If so, he's probably going to get way more eyeballs on this than your standard cv.