It's interesting that you were so proud to judge a website by its slogan that you'd come here and tell all of us. It's one thing to have that reaction, it's another not to resist that urge and then announce to everyone that you judged the book by its cover.

> do not need another way to talk to each other, we're doing just fine

People are very poor judges in deciding whether they need something new before they actually see it. I have no idea if this is something we "need" but this is some bizarre anti-progress attitude. The world is in need of new and better ways of doing almost everything.

The slogan is pretty important though, isn't it? Maybe not from user acquisition standpoint, but at least it tells something about those who's behind the product.

That said, I'd disagree with zavulon on Branch slogan. It's fun and provocative, and its vagueness kind of invites you to try the service. Which might be a bad idea for a startup—but as the rest of the ‘book cover’ looks very nice, I think it'll work.

> People are very poor judges in deciding whether they need something new before they actually see it.

One could argue that people in general aren't good at judging if they actually need something or not, regardless of whether they saw or used said thing.

I actually did it with helpful intent. The slogan is so bad that it needs to be changed as soon as possible. Most people who see that slogan and not like it would not provide feedback about it.

I'm not challenging that it's a useful data point. I'm questioning why you couldn't resist the urge to close the tab if you're going to bother to offer feedback. Time is finite and it's a perfectly valid reaction but not if you're going to attempt constructive criticism.

I'm also challenging that "we're doing just fine". Progress is always welcome and needed.

When I read about someone closing the tab in horror, I understand that he/she really disliked something about the page and used this expression to be more striking. Is there anyone who literally does that? =)