I want BackType to figure out that I'm not the other Sachin Agarwal. God, you think it'd be able to tell the difference between two good-looking Indian guys who are co-founders of internet startups focused on reducing friction and making it easier to do everyday tasks.

Seriously, though, congrats! Alerts and analytics around commentary around the web are going to become huge for everyone: these guys are going to be Summize for the web and that could seriously be a huge part of health care and journalism, let alone the "softer" stuff of branding and customer service.

Backtype says you don't exist:

http://www.backtype.com/people?q=fake+sachin

Backtype clearly needs to use their $300,000 to make their product better.

Backtype continues to focus on core tech and hard problems. They're actually the google of this commenting space -- their founders are hardcore technologists who focus specifically on that which is most useful -- while many of their competitors flounder about with bad design and even worse implementation.

Wow these guys have been busy. The backtype alerts are excellent, let alone all the other services they provide.

Great job Mike and Chris! Backtype just gets more and more impressive.

I am using both Google alerts and Backtype alerts and Backtype brought a lot of valuable comments google alerts has missed (if they are searching through comments at all).

They support Hacker News! Why would anyone here use friendfeed?

thanks guys!