Have you talked with any, or are you just guessing? For all you know they ran a targeted ad campaign and picked the highest converting product name for their target demographic.
That's what I'd do, at least as an input into the decision-making process.
That aside, having built products for teenagers, I think this name is totally fine. They all use txtspk and omgpop makes perfect sense in that vernacular.
Ah, ok! It's unclear what "it" refers to in the original response. In the OP "it" refers to omgpop, while in the first response it could refer to "ombop."
That's what I'd do, at least as an input into the decision-making process.
That aside, having built products for teenagers, I think this name is totally fine. They all use txtspk and omgpop makes perfect sense in that vernacular.