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AT&T's 1993 "You Will" Ads (excellent foresight) [vid] (youtube.com)
11 points by nickb on March 5, 2009 | hide | past | favorite | 1 comment



A couple of themes emerge:

1. The stuff they predicted using dedicated technologies (video pay phones, etc.) ended up being built on top of general purpose platforms (laptops). The fax-from-the-beach thing is another example, although one would just send an email today.

2. AT&T tended to predict evolutionary change when more profound change actually happened. Payphones, faxes, etc. Perhaps marketers realized that they had to attach the wow factor to something concrete that everybody already understood.

What they didn't predict (or at least tell us about) was that voice would become just another service on a general network (Skype). I guess this has only partially happened, but it's clearly the endgame.




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