I'm not sure if that's the point. What they're doing is lowering expressed risk.
In a standard drug+robbery cycle (I'm guessing here):
Alice robs a Walmart/7-11/etc with armed force or intent to use armed force.
Alice gains $500.
Alice goes to Bob and pays the $500 to him for drugs.
Not only is Alice in danger (she can be prosecuted for armed theft), but the cash can be traced back to Bob putting him in danger. This also links Alice to Bob's drug dealing activities which stacks additional charges on Alice.
In a Tide-enhanced drug+robbery cycle:
Alice goes to the Walmart/7-11/Etc and walks out with 10 tubs of detergent (coordinating shift changes to make her escape). If caught, she can only be prosecuted for shoplifting which is at best a mark on the record.
Alice sells the tubs of Tide to Bob and grabs her drugs.
If caught with the tubs of Tide, Bob can deny any connection. In addition, as Cynthia, Darcy, Elizabeth, ... all shoplift Tide from the same store, that store's inventory of Tide detergent will be depleted. As it takes time for P&G to ship the Tide out, the store will have to rely on local-area suppliers of Tide which in turn will have bought the Tide from Bob at a markup.
As long as Bob is not caught with the drugs on him, he'll not face any charges (for possessing marked cash for example) as a bottle of Tide is deniable. Similarly, Alice will only face charges for shoplifting which carries a far more lenient sentence compared with grand theft.
In a standard drug+robbery cycle (I'm guessing here):
Alice robs a Walmart/7-11/etc with armed force or intent to use armed force.
Alice gains $500.
Alice goes to Bob and pays the $500 to him for drugs.
Not only is Alice in danger (she can be prosecuted for armed theft), but the cash can be traced back to Bob putting him in danger. This also links Alice to Bob's drug dealing activities which stacks additional charges on Alice.
In a Tide-enhanced drug+robbery cycle:
Alice goes to the Walmart/7-11/Etc and walks out with 10 tubs of detergent (coordinating shift changes to make her escape). If caught, she can only be prosecuted for shoplifting which is at best a mark on the record.
Alice sells the tubs of Tide to Bob and grabs her drugs.
If caught with the tubs of Tide, Bob can deny any connection. In addition, as Cynthia, Darcy, Elizabeth, ... all shoplift Tide from the same store, that store's inventory of Tide detergent will be depleted. As it takes time for P&G to ship the Tide out, the store will have to rely on local-area suppliers of Tide which in turn will have bought the Tide from Bob at a markup.
As long as Bob is not caught with the drugs on him, he'll not face any charges (for possessing marked cash for example) as a bottle of Tide is deniable. Similarly, Alice will only face charges for shoplifting which carries a far more lenient sentence compared with grand theft.