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I must be getting old. Is the example "boring" page really out of style? I've always found that icon bullet point presentation to be great at conveying all of the up-front information I want in a compact and easily parsable way.

The Prey Project website (http://preyproject.com/), to me, is one of the best designed product pages I've seen. It uses the "boring" style, too..




I think the difference here is knowing what you want. Generally you'll go to Linode because you know what a dedicated server is, you know you want to buy one. You get a comprehensive list of the features because it assumes you know the domain.

I think the newer, 'trendy' flow pages tend to be marketing a solution to a problem you didn't know you had - stuff that's less defined than 'I need a dedicated server'. Perhaps you need to be won over to the idea that you need the product in the first place.




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