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I once held a meeting for higher-ups (I was rather a peon) to decide whether a single switch should be labeled "online/offline" or "remote/local". 6 managers attended. The meeting lasted 3 hours.

Small surprise that once $14B/yr company just sold its remaining patent portfolio for $500M.




What color was the bikeshed there?


They're currently A/B testing for that.


Sounds kind of like the real issue was how the two modes should be communicated to the user throughout the product. Either the real issue was being ignored, or it was just the representational case for a valid UX question (although that process still sounds like overkill).




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