Yep, i like both the amazon and itunes rental options for movies. Most movies are a one time deal anyway, and they are FAR cheaper than going to a theater for "meh" movies.

For buying I would like the drm to go bye-bye. They can watermark it for all I care, as long as its a plain file with no drm is what I want for the purchase price so I can move it about like the songs I buy from amazon/itunes. That is basically my viewpoint as well.