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Sister? No. Former marketing director of Facebook? She probably should know the privacy settings. Having people at your company (or that used to be at your company) confused about policies is usually a sign that you should either clarify or simplify them.



>>Sister? No. Former marketing director of Facebook? She probably should know the privacy settings.

Wait, what? I work for a software company, and our marketing people (including up to Director level) are some of the least knowledgeable people when it comes to how our software actually works.


Privacy isn't some obscure feature or an implementation detail, it is one of facebook's major issues from a marketing perspective. The fact that she so publicly got it wrong is a disgrace.


How did she get it wrong? The photo wasn't posted publicly. Somebody she shared it with took it and posted it publicly on a different social network.


Did you read the article?

Somebody Randi shared it with used the tag (or comment) feature, which then caused it to show up in the feed of Randi's friends-of-friends. Those people had no idea that the image wasn't public (because they don't directly know her), and simply assumed it came through a public feed.

Randi thought that one of her friends somehow shared the image, which wasn't the case at all. They were simply using a common Facebook feature. She clearly misunderstood what was happening. And she acknowledged her misunderstanding by deleting her twitter comments on the matter.


Did you read the article??

Directly from Zuckerberg's tweet:

""@cschweitz not sure where you got this photo. I posted it on FB. You reposting it to Twitter is way uncool," Randi said in her tweet."

It was reposted to twitter. Randi shared a photo on Facebook. This person was able to see it because she was friends with Randi's sister (friend of friend). The user then took the photo from a semi-private space and shared it publicly on Twitter.


Did you read the article? Was the photo not reposted to Twitter? Was this done using a common Facebook feature?


Privacy as a policy, yes. A marketing director should be expected to know the companies various policies when it comes to how it handles customer data, because part of their job is to use that information to accommodate (and defend) its public image.

But that is different from knowing how the software actually works, what settings you need to turn on to achieve which result, and being able to explain why it is working the way it is. That is more of an engineering function, and knowing the details inside out is the job of not marketing, but of user education and training.


I know what you mean. But that is still no excuse for a marketing director of a major brand like fb.


I will bet cold hard cash that they don't portray themselves to outsiders as ignorant as you say they are. That is, their reputation depends on what you say not being apparent.


Yes. But your marketing people should know how your software performs from a user perspective. I mean... I don't know how incompetent your marketing people are, but mine actually take the time to learn what they're promoting and get yelled at if we find out they lied.

Maybe you need better marketing people?




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