Fortunately, Swig! (http://swigme.com) is still 100% legal and open for business.
Swig! is an instant beer & alcohol delivery service that partners directly with licensed brick & mortar retailers to enable online ordering and one-hour delivery. Unlike Instacart however, we did our homework and engaged liquor licensing attorneys to vet our model.
Disclosure: I'm the founder of Swig! When Instacart was still selling booze, we competed with them.
I'm not sure how to feel about you submitting this particular article, and then plugging your own startup. I feel like it is against the common courtesy of HN. Correct me if I'm wrong.
> According to the California Department of Alcoholic Beverage Control, all transactions of alcoholic beverages must be made directly through the vendor that holds the liquor license – in this case, Safeway. An Instacart shopper is not allowed to simply buy alcohol off the shelves and sell it like any other grocery item. So, instead of a customer paying Instacart when buying booze, the money should go to Safeway, and then from Safeway to Instacart.
Oh that's neat. I love the Instacart model. I even paid the $100 for a year of free deliveries (I figure, if I get 25 deliveries, it's worth it, and I'm already close to that). I'll have to check out Swig as well.
Swig! is an instant beer & alcohol delivery service that partners directly with licensed brick & mortar retailers to enable online ordering and one-hour delivery. Unlike Instacart however, we did our homework and engaged liquor licensing attorneys to vet our model.
Disclosure: I'm the founder of Swig! When Instacart was still selling booze, we competed with them.