What about those boxes of Quicken rotting in the shelves of resellers/customers - doesn't Intuit count them as sold copies even if the software was never used?
Depends who is the buyer. If it's the store then Intuit will definitely account for them as purchased. I don't know how it works in shrink-wrap software retail, but in most retail situations products are bought wholesale by the store, not lent on consignment until the end-user purchases them.
My point was that intuit will have recieved money for the product. So they can honestly say that it was sold. They don't claim that buyers actually use it. (though in order to keep up sales in the long run, they probably strive for that)