That's strange, I was just revising a few of those points myself. I'm a huge fan of that post or whatever you want to call it.

"The sovereignty you have over your work will inspire far more people than the actual content ever will. How your own sovereignty inspires other people to find their own sovereignty, their own sense of freedom and possibility, will change the world far more than the the work’s objective merits ever will."

Priceless.

Besides web 2.0, we can see some creativity in the games industry as well. For a more recent example of creativity in games, see:

http://video.google.ca/videoplay?docid=1299927595688205543

Maybe one might even find ideas from computer games that can be adapted to a web 2.0 context.