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if you're being truthful in your review, then you rarely need anonymity because the truth is on your side.

How does a third-party, reading your reviews, know that you are telling the truth or not? From the outside, you may sound like an hypercritical annoyance when, in fact, your reviews are completely justified and possibly even understated.

I think this is not significantly different from the dangers of sound bites in politics; too much context is lost when someone searches your name and finds all of these reviews.

An "app store" is different from the Internet at large or from the real world, because an app store is not distributed and because those reviews are used in the search rankings within the app store in a totally dumb way.

That is a valid concern, but I think the anonymity is a flawed solution. Meta-reviewing (Was this review helpful?) and other systems are more adequate and don't have the same drawbacks.




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