I love Jony Ive but I'm getting sick and tired of those videos, the same shit over and over again.
I agree with your comments - Apple is definitely a victim of its own success.
Recently, Apple products have not been as innovative as before (mainly just refreshed and updated product after product) and while I love Apple products, they're just running out of steam.
iPhone 5S in June? What on earth are they going to update it with? An A6X and Siri 2.0? They're out of ideas.
But this is the same plan Apple has followed for over ten years - the plan that's taken them from "Apple is dying" to "Apple is the 800lb gorilla".
Compare an iPod Classic to the original iPod - it's just an iteration on the same design.
Compare a MacBook Pro to a TiPowerBook - it's just an iteration on the same design.
Compare an iPhone 5 to an iPhone 1 - it's just an iteration on the same design.
Apple's innovation comes when they enter a new market (and the innovation is in packaging existing features together in a way that makes you wonder why no-one did it that way before). They don't really do major revisions of existing product lines - not since they scrapped the plastic Macs.
EDIT: just thought of the exception: the small iPods (Nano and Shuffle) - they don't really seem to know what to do with those.
I agree with your comments - Apple is definitely a victim of its own success.
Recently, Apple products have not been as innovative as before (mainly just refreshed and updated product after product) and while I love Apple products, they're just running out of steam.
iPhone 5S in June? What on earth are they going to update it with? An A6X and Siri 2.0? They're out of ideas.