As a developer (who has worked with many other developers) I agree with your disagreement. Developers are just about the worst market I can think of when it comes to not wanting to pay for software even when the value is there.
In my experience, there is money to be made in that market, I've worked for companies that paid big money for crap like ClearCase, after all. But in these cases the product was basically forced on the developers from IT/management/other departments.
So, yeah, there is money to be made in this market, but in most cases you'll have to be prepared to go through the old fashioned good ol' boy sales model. Trying to sell directly to developers is a very, very difficult road.
In my experience, there is money to be made in that market, I've worked for companies that paid big money for crap like ClearCase, after all. But in these cases the product was basically forced on the developers from IT/management/other departments.
So, yeah, there is money to be made in this market, but in most cases you'll have to be prepared to go through the old fashioned good ol' boy sales model. Trying to sell directly to developers is a very, very difficult road.