The way I've looked at it is "everyone who wants one seems to be able to get one in a reasonable timeframe." Apple is a master of this. You might not get one on day one, but you'll get yours on day five. That's enough time to inspire people to line up to get theirs on day one.
The Wii was the same way. It was "hard to get" for two Christmases. How is that at all possible? A company misjudges their demand that badly for two years in a row? But really what happened was they just kept a decent pace of manufacturing that satisfied all demand just in time. I never heard of anyone not getting their Wii when they wanted it for either Christmas.
And you really need exactly that: stories of people "getting theirs". So the delays should be somewhat minimal, enough that people can show off getting theirs and tell the story in time for the next person to do the same thing. The Best Buy on Main Street gets deliveries on Tuesday. Come back then!
The Wii was the same way. It was "hard to get" for two Christmases. How is that at all possible? A company misjudges their demand that badly for two years in a row? But really what happened was they just kept a decent pace of manufacturing that satisfied all demand just in time. I never heard of anyone not getting their Wii when they wanted it for either Christmas.
And you really need exactly that: stories of people "getting theirs". So the delays should be somewhat minimal, enough that people can show off getting theirs and tell the story in time for the next person to do the same thing. The Best Buy on Main Street gets deliveries on Tuesday. Come back then!