I agree in the sense that you don't want to try to upgrade a lousy experience for the benefit of a few VIPs visiting the site by putting manual effort into it (I think artifically speeding up the sale of their items is borderline in this camp). But I don't think you'll ever get around the fact that sometimes shit just happens when you least want it to, so there's absolutely nothing wrong with ensuring that VIPs are getting the high quality of service that you designed for your customers by manually reviewing their experience. Using the same system that you're using to manually review a random sample of customers to make sure they're getting the full experience.

Kind of like taking extra care when you've got a few grand in your wallet, but you wouldn't be careless with it when you're broke.