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Choose something many people like a little vs Choose something few people like a lot.

Sounds like start with a niche. Which is great advice.

I like how in this essay pg managed to balance the idea of building something you really want (but may have a market size of 1) vs a problem that everyone has but is only a small itch-to-scratch problem

I ran and failed a number of startups for a number of reasons, and I think this essay resonated the most with me as the idea fountain never stops. Choosing the ideas were in fact the difficult parts, and I know a few months down the track, I'd be reading it again.




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