Actually, I have an impression that I relate very good to most of things Perl, I use it very often for small programs. I believe that most serious Perl people have a sense of humor, if you know what I mean. And exactly because of that bias, I've first believed that the article absolutely must be a very successful joke, and didn't understand why Rob isn't sure. Only after seeing the rest of the material, I wasn't sure myself. Maybe somebody should actually ask the authors.
Do read the paper! Note that I would consider an elegant solution this (string literals replaced with the names of them):
Don't be so sure!
POOP is the accepted term for Perl Object-Oriented Persistence - without any trace of irony, as far as I have ever been able to tell.