I'm skeptical of blaming the tools so much as the people responsible for buying them, building them, etc.
Also, no amount of data driven malarky changed the fact that a lot of people weren't so excited about Romney or so upset about Obama that they changed the current status quo.
President, house, and senate remain largely the same, so really, people weren't convinced that a dramatically different direction was needed. At the end of the day, Romney lost because he didn't convince enough people to change. Some of that is money, some is tech, some is just he didn't do a good enough job leading his campaign to victory.
I agree about blaming the tools, but I think that last bit is false inference. An awful lot of people were convinced that a dramatically different direction was needed. It's just that we have roughly similar numbers of those people.
Also, no amount of data driven malarky changed the fact that a lot of people weren't so excited about Romney or so upset about Obama that they changed the current status quo.
President, house, and senate remain largely the same, so really, people weren't convinced that a dramatically different direction was needed. At the end of the day, Romney lost because he didn't convince enough people to change. Some of that is money, some is tech, some is just he didn't do a good enough job leading his campaign to victory.