We once had space in a datacenter in Arizona, but everyone else had the same idea. We had to move out and find a new datacenter when they were at capacity and we couldn't expand. While they were building a new facility, it was over a year away and our expansion needed to happen sooner. As a final point, the added space was already being pre-reserved at a premium, and we couldn't afford the new rates vs. other areas of the U.S.

At the time, physical location wasn't a big deal, but as the company grew, and the data center overhead did as well - it became cheaper to have the core data centers closer to our operations, where our staff could be utilized. Georedunancy ultimately ended up being used for DR and minimum required service availability during major issues.