It's good to see Mixpanel building out its people analytics offering, but more broadly good to see momentum in the trend towards measuring the impact of email and other communications on customer behavior. To this point in time, to many companies send emails in a spray and pray fashion - not knowing if they really impacted customer behavior on feature usage, purchases, etc.
We're working on the some similar problems at Klaviyo (customer lifecycle management / targeting customers and measuring the impact). One of the most interesting related things we've seen is that measuring the impact of emails goes along way towards eliminating debate about email frequency or whether to send campaigns - because you can always just send the campaign to a subset and actually know if it works.
We're working on the some similar problems at Klaviyo (customer lifecycle management / targeting customers and measuring the impact). One of the most interesting related things we've seen is that measuring the impact of emails goes along way towards eliminating debate about email frequency or whether to send campaigns - because you can always just send the campaign to a subset and actually know if it works.