Should FB buy them? Much of Zynga's trouble has been that their interests and Facebook's didn't align.
My first thought was "Why bother? FB can just wait and pick up the good staff in the wind down." But the exact opposite of that logic has led to acquihires.
I think that Facebook gets that the current batch of skinner-box games have a limited lifespan as users (and Facebook itself) build up their immunities to them.
My first thought was "Why bother? FB can just wait and pick up the good staff in the wind down." But the exact opposite of that logic has led to acquihires.