having worked in a government agency that ditched IBM, let me offer a view of what that looks like from the customer side:
IBM bought a company whose product we'd been using for a while, and had a perpetual license for. A few years after the purchase, IBM tried to slip a clause into a support renewal that said we were "voluntarily" agreeing to revoke the perpetual license and move to a yearly per-seat license. Note: this was in a contract with the government, for support, not for the product itself. They then tried to come after us for seat licenses costs. Our lawyers ripped them apart, as you can't add clauses about licensing for software to a services contract, and we immediately tore out the product and never paid IBM another dime.
I tell this story not to be all "cool story, bro", but to point out that IBM does focus on renewal growth, but they're not geniuses...they're just greedy assholes who sometimes push for growth in really stupid ways.
IBM bought a company whose product we'd been using for a while, and had a perpetual license for. A few years after the purchase, IBM tried to slip a clause into a support renewal that said we were "voluntarily" agreeing to revoke the perpetual license and move to a yearly per-seat license. Note: this was in a contract with the government, for support, not for the product itself. They then tried to come after us for seat licenses costs. Our lawyers ripped them apart, as you can't add clauses about licensing for software to a services contract, and we immediately tore out the product and never paid IBM another dime.
I tell this story not to be all "cool story, bro", but to point out that IBM does focus on renewal growth, but they're not geniuses...they're just greedy assholes who sometimes push for growth in really stupid ways.