I do have a choice, I just stop using the product. When messenger added AI assistants, I switched to WhatsApp. Now WhatsApp has one too, now I’m using Signal. Wife brought home a win11 laptop, didn’t like the cheeky AI integration, now it runs Linux.
Sadly, almost none of my friends care or understand (older family members or non-tech people). If I tried to convince friends to move to Signal because of my disdain for AI profiteering, they'd react as if I were trying to get them to join a church.