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It’s not though. Just borrowing the name as they said.




That’s just it though. If the name doesn’t make it a Mustang, what does?

If I take a Ford Focus and call it a Mustang, is it? Arguably, no. Mustangs have a distinctive style, feel, feature set, intended audience. It's a matter of what people expect when they buy the thing.

The Mach-E kind of snuck in. I believe they intended to make more electric Mustang-branded cars, but things changed internally and priorities shifted. Lots of women really like Mustangs, and the Mach-E is positioned to appeal to many of the same people: it makes sense to use it as a kind of Trojan horse to ease folks into EVs with a brand they already like. But if you took a Mach-E and hid the name and asked folks "is this a Mustang?" The answer you'd get is "No".


Nothing, thats the problem. The Ship of Theseus can't have all of its parts replaced at the same time in order to still be called the Ship of Theseus.



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